Posted on August 14, 2009
Essential Marketing Toolkit, Part 2: Be Online at the Lawyerist.com. Consider how to present yourself on the world wide interweb. The two most important things to focus on are looking good and sounding good. In other words: your design and your content.
Posted on August 13, 2009
Essential Marketing Toolkit, Part 1: Be Distinctive at the Lawyerist.com. I have put together my list of the basics and a few things that could help to make you stand out.
Posted on July 21, 2009
3 steps to jump-start your legal marketing by Karin Conroy
When researching a marketing plan for your law firm, Google will provide you with hundreds of options with 15 or 20 involved steps to follow.
Lets cut it down to three realistic items that are essential to consider and critical to your sustainable success. Bringing it down to the basics, here are the top 3 things you really need to consider and plan…
View more of the article here:
http://lawyerist.com/2009/07/20/jump-start-your-legal-marketing/
Posted on September 18, 2008
What you have doesn’t make you unhappy. What you want does.
- Once again, from Seth Godin. See here.
Posted on September 10, 2008
Begging is not a scalable strategy. How do you make price decisions on items that are intangible – things that customers value more than it costs for you to provide them? You have to let people know they need you.
- From Seth Godin’s Blog, see here.
Posted on August 12, 2008
“The thing about popcorn is that it is a low investment, low risk snack…There are products that are as easy to sample as popcorn. And making your product more popcorn-like is a great idea. You want to make the sampling popcorn-like, but the commitment to be far bigger than it is for popcorn.”
- From Seth Godin’s Marketing Blog, see here