Lawyerist.com Article: Essential Toolkit 2

Essential Marketing Toolkit, Part 2: Be Online at the Lawyerist.com. Consider how to present yourself on the world wide interweb. The two most important things to focus on are looking good and sounding good. In other words: your design and your content.

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Lawyerist.com Article: Essential Toolkit 1

Essential Marketing Toolkit, Part 1: Be Distinctive at the Lawyerist.com. I have put together my list of the basics and a few things that could help to make you stand out.

Lawyerist.com Article: 3 Steps

3 steps to jump-start your legal marketing by Karin Conroy

When researching a marketing plan for your law firm, Google will provide you with hundreds of options with 15 or 20 involved steps to follow.

Lets cut it down to three realistic items that are essential to consider and critical to your sustainable success. Bringing it down to the basics, here are the top 3 things you really need to consider and plan…

View more of the article here:
http://lawyerist.com/2009/07/20/jump-start-your-legal-marketing/

Want is created by us, the marketers

What you have doesn’t make you unhappy. What you want does.

- Once again, from Seth Godin. See here.

Pricing the intangible

Begging is not a scalable strategy. How do you make price decisions on items that are intangible – things that customers value more than it costs for you to provide them? You have to let people know they need you.

- From Seth Godin’s Blog, see here.

Popcorn Marketing

“The thing about popcorn is that it is a low investment, low risk snack…There are products that are as easy to sample as popcorn. And making your product more popcorn-like is a great idea. You want to make the sampling popcorn-like, but the commitment to be far bigger than it is for popcorn.”

- From Seth Godin’s Marketing Blog, see here

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