Lawyerist.com Article: Join the Twitterverse in 5 Steps

Join the Twitterverse in 5 Steps at the Lawyerist.com. How to tweet and what you might accomplish if you were to invest five minutes per day.  Here is my Twitter methodology…

Lawyerist.com Article: Talk (Don’t Market) To Your Customers

Talk (Don’t Market) To Your Customers at the Lawyerist.com. Present yourself as a friendly colleague who is an expert in your field. Consider how you filter the messages your inbox each morning. The messages that are from people you like are probably at the top of your list.  The time you spend developing your personal connections with your clients helps to bolster your reputation when they have to evaluate what will not fit in their budget.

Lawyerist.com Article: Professional Headshots and Bios

Professional Headshots and Bios at the Lawyerist.com. A professional bio and headshot are often the first impression a client or employer will have of you. Take advantage of the opportunity to introduce yourself and influence their impression while you have their full attention.

Lawyerist.com Article: Essential Toolkit 3

Essential Marketing Toolkit, Part 3: Be Memorable at the Lawyerist.com.  Develop a logical system for your practice that ensures that the project or casework is completed to the client’s satisfaction. These seemingly minor ideas won’t go unnoticed and will help to persuade your clients of your sophisticated reputation.

Lawyerist.com Article: Essential Toolkit 2

Essential Marketing Toolkit, Part 2: Be Online at the Lawyerist.com. Consider how to present yourself on the world wide interweb. The two most important things to focus on are looking good and sounding good. In other words: your design and your content.

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Lawyerist.com Article: Essential Toolkit 1

Essential Marketing Toolkit, Part 1: Be Distinctive at the Lawyerist.com. I have put together my list of the basics and a few things that could help to make you stand out.

Lawyerist.com Article: 3 Steps

3 steps to jump-start your legal marketing by Karin Conroy

When researching a marketing plan for your law firm, Google will provide you with hundreds of options with 15 or 20 involved steps to follow.

Lets cut it down to three realistic items that are essential to consider and critical to your sustainable success. Bringing it down to the basics, here are the top 3 things you really need to consider and plan…

View more of the article here:
http://lawyerist.com/2009/07/20/jump-start-your-legal-marketing/

Ogilvy on Recession

Articles for marketers on how to retain clients and improve value during the recession.  See more here.

How to: Newsletter

The top 12 tips for creating a newsletter people will read every time it hits their inbox:

1. Content is king
2. Leave me wanting more
3. Watch the ads
4. Be as regular as taxes.

Continue Reading »

Marketing Tools

Marketing plans, social media tools and more. A roundup of the best marketing tools of 2008. See more detail here.

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