Lawyerist.com article: A Few of the Best Law Firm Websites

A Few of the Best Law Firm Websites at Lawyerist.com

Sometimes we all need a few visuals to help us understand what we like. I have a practice of keeping a reference file of great law firm websites to help inspire the design, functionality or content of future sites.

In my book, websites cannot be considered the best unless they look good, are easily found and provide the information and functionality users are seeking. I have listed a few websites I like – a few only meet one two of these qualities as well as my favorite law firm websites that meet them all.

Lawyerist.com article: Split Test Marketing Lessons from Panhandlers

Split Test Marketing Lessons from Panhandlers at Lawyerist.com

To prove the idea that effectively targeting your message to your audience is critical,  this marketing blogger decided to illustrate the importance of a split test campaign (A/B testing) using an experiment with the signage for a homeless man.

Lawyerist.com Article: Become a Systematic Marketing Machine

Become a Systematic Marketing Machine at the Lawyerist.com. Making your marketing systematic will help to break your marketing goals into smaller bite-sized projects that are more realistically achieved. Once you have determined all of the pieces required to keep in contact with your clients, develop a calendared system to make your process easier.

Shoestring Creative's Newest Affiliate

Karin Conroy is joining efforts with Shoestring Creative Group and is proud to be offering marketing and public relations expertise to Minneapolis/St. Paul area nonprofits.

Shoestring Creative Group is an award-winning, full-service marketing communications agency that exclusively serves nonprofits. As national leaders in nonprofit communications, our group is committed to providing creative, affordable solutions specifically created to meet the needs and challenges of nonprofits. We are one of only a few firms in the country that specializes in serving this unique niche.

http://www.shoestringgroup.com/TwinCities/index.html

Recession Friendly Small Business Resources

A great list of resources  for small businesses, many of which are online and free. List includes software, email marketing systems, time tracking, document management and basic photo enhancement.

via Design*Sponge » Blog Archive.

8 Collateral Items

8 Collateral Items Every Startup Business Needs
Over time, you’ll want to provide information about your company to lots of a variety of different people: employees, investors, existing and potential clients, and the media. Your company’s success depends in part upon how well you communicate that information,

- From All Business, see here.

Micro Persuasion: Does the Thrill of the Chase Make PR Obsolete?

What is the future for PR in the era of the blog? We have to stop spamming people with PR and make sure that companies and products are easy and a joy to discover.

See the rest of the discussion here.

Quotable

If you don’t like change, you’re going to like irrelevance even less.

General Eric Shineski
Retired Chief of Staff, US Army

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