Posted on May 14, 2010
The Value of Blog Comments at Lawyerist.com
When you write your blog entries and/or read your favorite blogs, are you participating and becoming part of the conversation or are you just writing and reading without any interaction? Commenting on blogs is a great way to extend your presence online, meet other bloggers, business owners, and potential customers, and ultimately drive more traffic to your own blog and website. This blogger goes so far as to argue that:
“A blog without comments enabled is not a blog. It’s more like a church pulpit. You preach the word, and the audience passively receives your evangelical message.”
Posted on April 28, 2010
Split Test Marketing Lessons from Panhandlers at Lawyerist.com
To prove the idea that effectively targeting your message to your audience is critical, this marketing blogger decided to illustrate the importance of a split test campaign (A/B testing) using an experiment with the signage for a homeless man.
Posted on February 22, 2010
Motivation and Productivity Solution: Do One Thing Well at Lawyerist.com Three sources that I have been reading lately converge on methods to surpass the mediocre, whether it is within your small business or within the confines of a large, bureaucratic organization. Find your motivation, find your strength, then develop your niche.
Posted on October 15, 2009
Professional Headshots and Bios at the Lawyerist.com. A professional bio and headshot are often the first impression a client or employer will have of you. Take advantage of the opportunity to introduce yourself and influence their impression while you have their full attention.
Posted on August 25, 2009
Essential Marketing Toolkit, Part 3: Be Memorable at the Lawyerist.com. Develop a logical system for your practice that ensures that the project or casework is completed to the client’s satisfaction. These seemingly minor ideas won’t go unnoticed and will help to persuade your clients of your sophisticated reputation.
Posted on November 14, 2008
Articles for marketers on how to retain clients and improve value during the recession. See more here.
Posted on September 10, 2008
Begging is not a scalable strategy. How do you make price decisions on items that are intangible – things that customers value more than it costs for you to provide them? You have to let people know they need you.
- From Seth Godin’s Blog, see here.
Posted on August 28, 2008
The beauty and art of the handwritten note – it’s effective personal technology that will never be replaced. “It’s so so easy to hide behind technology, to use it as a shield, instead of as a clever tool to actually get you closer to the customers you depend on.”
- From Seth Godin’s Blog, see here.
Posted on July 8, 2008
“Consumers are also complicit when they fail to support the organizations that they agree with.”
- From Seth Godin’s Blog, see here
