JF Henderson Law
Joe Henderson is an experienced lawyer who recently left corporate law because of his “driving desire to make a positive difference in the lives of clients by providing honest and practical advice without breaking the bank.” The work for his firm centered on his focus on creating a personal experience in his legal practice. As a new firm, JF Henderson Law did not have existing brand developed, so an overall brand family was required to create consistency throughout all communications. Using warm neutrals tied in the friendly but legal and professional theme. While combining a strong image of Henderson throughout the site helped to reinforce the personal relationship aspect of estate planning.
Conroy Consults provided the branding of the law firm with emphasis on the need to standout from typical. The project included a Brand platform, Strategy, Web site, Marketing collateral, Email marketing, and system for Integrated Marketing Campaigns.
