How to: Newsletter
The top 12 tips for creating a newsletter people will read every time it hits their inbox:
1. Content is king
2. Leave me wanting more
3. Watch the ads
4. Be as regular as taxes.
5. Regular means once per week, per two weeks and if you’re amazing, per month.
6. Think long and hard before using that email I gave you to send me something else.
7. Keep the self-congratulations for friends and family.
8. An HTML email with links back to your site instead of embedded content is not a newsletter.
9. Keep it within your purview, but useful to me.
10. When in doubt, offer tips.
11. If you’re going to imitate someone, imitate someone good.
12. Don’t forget outbound links.
- From The Marketing Mix, see here.