8 Collateral Items

8 Collateral Items Every Startup Business Needs
Over time, you’ll want to provide information about your company to lots of a variety of different people: employees, investors, existing and potential clients, and the media. Your company’s success depends in part upon how well you communicate that information,

- From All Business, see here.

Trends: Future of PR and Marketing

“Social networking is nothing new, really. It’s simply a digital, global and scalable manifestation of our desire to communicate with other humans.”

- From Micro Persuasion, see here.

Want is created by us, the marketers

What you have doesn’t make you unhappy. What you want does.

- Once again, from Seth Godin. See here.

Ethics Maven


Website redesign for lawfirm. Work included complete online solution, site design, development, search engine optimization, Google Analytics, and consultation on identity and promotional materials.   View site here.

Pricing the intangible

Begging is not a scalable strategy. How do you make price decisions on items that are intangible – things that customers value more than it costs for you to provide them? You have to let people know they need you.

- From Seth Godin’s Blog, see here.

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