Seth's Blog: Old marketing with new tools

The beauty and art of the handwritten note – it’s effective personal technology that will never be replaced. “It’s so so easy to hide behind technology, to use it as a shield, instead of as a clever tool to actually get you closer to the customers you depend on.”

- From Seth Godin’s Blog, see here.

Micro Persuasion: Does the Thrill of the Chase Make PR Obsolete?

What is the future for PR in the era of the blog? We have to stop spamming people with PR and make sure that companies and products are easy and a joy to discover.

See the rest of the discussion here.

Popcorn Marketing

“The thing about popcorn is that it is a low investment, low risk snack…There are products that are as easy to sample as popcorn. And making your product more popcorn-like is a great idea. You want to make the sampling popcorn-like, but the commitment to be far bigger than it is for popcorn.”

- From Seth Godin’s Marketing Blog, see here

Skincare by Eriko


Identity system for small business. Work includes logo and color scheme, business cards and promotional brochure.

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